There is immense transformation that is taking part with the digital media at the heart of all major platforms with the media and entertainment industry. This ranges from print, TV, films, advertising, gaming, animation, radio and music. Digital media is not only part of the additional distribution platform, it has transcended into a core revenue generation avenue. There are various organizations which are increasingly open with the adoption of the different digital strategies.
The economic aspect in addition to the business models in need of success are part of the digital landscape which has become more challenging. The high level of competition in addition to the dynamism of the market place are some of the major causes for the shift in both the mindset and approach.
Areas Impacted Through AI and Automation
There are different fields which are still affected with the increased use of AI Here is a list of the core areas which are largely affected with the continued growth of automation and AI
Text analytics, speech, image and video are some of the unstructured data which make the ideals for this sector. Different media houses are becoming dependent on the advance analytics while using the various parameters for customer data. Demographics, current trends and market scenarios are captured here.
This has been with the incorporation of the AI-based content for improving the dynamic ad insertions as part of their offerings. This leads to the enhancement of the contextualization of the customer experience through context, trigger, intention and insight for enriching of the customer experience through the use of AI.
Cognitive technologies help in facilitation for turning a significant and unstructured part of the user information. This is used in forming meaningful, correlated and structured data which is further divided into multiple which is categorized databases. This is harnessed by various forms to provide unique insights for getting higher customer engagement which leads to improvement and attraction of the targeted content to get more monetization.
Basis for the storyline for themes of content, gaming and events are part of the development of AR/VE which is interactive content which is aided with the use of AI. With the 360 degree view of the live event, it is captured and enhanced through the use of the different AI techniques to offer viewers with a feel of the event.
AI is used for enhancing the state of personalized shopping experience. It leads to the facilitation for creating VR sport events, proactive engagement and fantasy leagues for viewers that causes predictive merchandise option for the organizers. Another helpful aspect of the predictive analysis for AI is by organizers in form of pitch report, weather report and crowd report.
There is additionally the application of AI as part of movies for conducting visual analysis used for tracking emotions in addition to audio analysis for music and tone of voice.